When Recalls Get Personal: A Family Affair

It is generally understood that there is no such as thing as universal perfection when it comes to modern manufacturing. Design flaws in parts, or in the machines that make them, are as much to blame as operator error, relative humidity, planetary alignment or anything else that can make products occasionally go awry. Variations in the properties of metals and polymers and the materials from which they are derived can also play a part; in short, nothing’s perfect.

Booster Shot

It may be a minor inconvenience to wake up one day and realize that your egg-beater has been recalled due to a loose wisk wire. It is a more concerning matter altogether when the product that is being called back to the shelves is something as vital to your family’s well-being as a child’s booster seat. Consumers might take that more personally than they would the aforementioned egg-beater. This is a dilemma that is currently being managed by the Minnesota-based retail giant, Target.

Target On Their Backs

Having sold 375,000 Circo Child Booster Seats since 2005, Target officials up and down the line must be feeling quite sick about this. The Chinese-made Circos have belt buckles which can open unexpectedly, allowing their contents – a baby or child – to fall forward. They are described as a booster seat that attaches to a regular-size dining table chair, blue in color with green trim and a white plastic buckle. Owners are asked to stop using the seat immediately and to return them to any Target store for a refund.

Large corporate stores can be immensely damaged when the products they import turn out to be flawed on such an extensive scale. The ensuing “fear factor” can send customers to other vendors, causing a company like Target to suffer due to no actual wrongdoing on its own part. That’s why they (like most companies) are voluntary partners in the recall effort led by the Consumer Products Safety Commission.